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Company History

Beard Oil, Mustache Balm, Woodland Sage Soap

Anointment Woodland Sage Collection

For nearly 15 years Anointment Natural Skin Care has created exceptional products with the finest ingredients nature has to offer.

Based in beautiful Sackville, New Brunswick on the windswept Tantramar Marshes of Canada’s East Coast, we make our soaps and body care products in small batches, by hand, the old fashioned way. This way, we can ensure product quality and attention to detail. We use high quality certified organic ingredients. We grow many of our own herbs, contract local organic farmers, and research each product extensively with attention to the tiniest detail.

Owned by former civil engineer and DONA-trained postpartum doula April MacKinnon, Anointment began building our reputation for high-quality handmade soap and skin ointments at the Halifax Farmers’ Market (Halifax, Nova Scotia) in 2002, along with a loyal following. In 2009 Anointment refocused its mission to serve the wholesale market and relocated to Sackville, New Brunswick in 2011.

With a particular focus on pregnancy, postpartum and new mom & baby care, Anointment uses traditional herbal knowledge combined with scientific research to formulate products that are gentle and effective. In the spirit of being operated by a mother of three, our products can multi-task from boo boos to chapped cheeks without blinking an eye!

Baby Balm is our best-selling product. A gentle, zinc-free diaper balm, Baby Balm is a PTPA Media Award Winner for Best Product (2011) and was featured in The List: 24 Things You Should Have In Your Medicine Cabinet by SavvyMom.ca (2012). Our Baby Oil was awarded an EcoChoice Award at NYNOW (2014) for its sustainable manufacturing processes. Anointment products continue to garner acclaim, national press coverage and awards.

Anointment products are available in select stores across Canada and the United States.