About Us

In 2002, Anointment was born on principles of natural living and environmental responsibility.

Our core values:

  1. Lead with our hearts: Do the right thing for people, planet, and our community, then do better.
  2. Build community: Pregnancy, postpartum, menopause, new parenthood: we’ve been there, and we’ll always be here. We draw from our community of allied health care professionals and life experience to transfer wisdom and provide compassionate and empathetic support during changing seasons of life.
  3. Support a healthy environment: Certified organic ingredients are good for people and the planet. Our product formulations are intentional and transparent where each ingredient plays a key functional role. In sourcing, we pay attention to the environmental sustainability of raw ingredient production. Our suppliers are purpose-driven.
  4. Stay Rooted: Living and working on the historic Tantramar marshes we are able to fully experience the rhythms of the changing seasons while drawing inspiration from the historic landscape from the Bay of Fundy to marshland to the Acadian forest.

Can anything truly prepare us?