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Company History

Award-winning Baby Balm

For 15 years Anointment Natural Skin Care has created exceptional handcrafted body care products for every member of the family with the finest ingredients nature has to offer. Based in Sackville, New Brunswick, a small town on the windswept Tantramar Marshes of Canada’s East Coast, we draw inspiration from the historic landscape and the diversity of local plant life.

Anointment soaps and body care products are in small batches, by hand, the old-fashioned way. This way, we can ensure product quality and attention to detail. We use high quality certified organic ingredients. We grow many of our own herbs, and research each product extensively with attention to the tiniest detail.

A lifelong gardener, Anointment owner April MacKinnon has always been interested in the link between wellness and nature. Trained as a civil engineer, her professional career involved providing clean drinking water in many small Atlantic Canada communities. A life-changing experience with the birth and subsequent illness of her daughter led to April leaving her career and forging a path focused on natural living.

Confronted with a lack of community as a new mother, April was drawn to become trained as a postpartum doula to help support women in their own transition to new motherhood. Carrying this principle forward with Anointment, April seeks to combine the supportive nature of doula work with traditional herbal formulas women and their families can use in their daily lives. Combining the laboratory and problem solving experience of her engineering career with a natural interest in medicinal plants, Anointment products are formulated by drawing on traditional herbal knowledge, aromatherapy and tactile experience.

Anointment ingredients are sourced from April’s own herb gardens, wildcrafted, and from local organic farmers and suppliers. Extensive research paired with high quality, non-toxic organic ingredients yields products that are good for your body and the environment. .

Anointment products are award-winning including Baby Balm, our best-selling product. A gentle, zinc-free diaper balm, Baby Balm is a PTPA Media Award Winner for Best Product (2011) and Excellence in Product Design from the Craft Alliance Atlantic Association/Atlantic Craft Trade Show (2015). Baby Oil was awarded an EcoChoice Award at NYNOW (2014) for its sustainable manufacturing processes. Anointment products continue to garner acclaim, national press coverage and awards.

Anointment products are available in select stores across Canada and the United States.