Anointment Baby Balm has earned the coveted Parent Tested Parent Approved (PTPA) Seal of Approval

baby balm wins ptpa
Anointment Baby Balm has earned the coveted Parent Tested Parent Approved (PTPA) Seal of Approval

Sackville, NB – Anointment Natural Skin Care is excited to announce that Baby Balm has been awarded the PTPA Winner’s Seal of Approval. PTPA Media has North America’s largest volunteer parent testing community, with over 40,000 parents.

Consumers looking for high-quality products and services can rest assured when they see the PTPA Winner’s Seal; it’s evidence of product excellence as evaluated by unbiased parent consumers.

Baby Balm was among many entries from across North America competing to earn the PTPA™ Seal. Because independent parent volunteers evaluate these products in their own homes, PTPA winners are chosen based on merit and consumer experience – not on commercial considerations. As a result, the PTPA Media™ Seal has quickly gained recognition as an international leader in certifying consumer products for quality, effectiveness and value. Their CEO, Sharon Vinderine has appeared on over 40 morning shows as a reliable source for the latest and greatest in family products. The media and parents alike trust the collective opinion that PTPA Media represents.

Being honored with the influential Seal of Approval from PTPA Media Inc. is a huge achievement for a product geared to families, children or parents. “We’ve known for a long time that Baby Balm is effective and gentle for babies. It has nearly ten years of customer loyalty and fantastic feedback to back it up. We are thrilled to receive this national recognition from PTPA” says Anointment owner, April MacKinnon.

“At PTPA Media, we are proud to play a role in certifying innovative products that families can trust,” says Sharon Vinderine, CEO and founder of PTPA Media Inc. “When consumers search for our Seal of Approval on product packaging and web sites, they are essentially searching for validation from their peers. Their peers will have objectively tested and approved these products based on their performance in a real life environment. That type of resource for families is priceless.”

Anointment Natural Skin Care Inc.
Anointment Natural Skin Care Inc. is a family-run business owned by April MacKinnon, a mother of three young children. Founded in 2002, we pride ourselves on our integrity and commitment to providing customers and retailers across Canada with consistent, high-quality skin care products for the entire family. Baby Balm is our top-selling balm and like all of our products is produced in small batches, by hand, the old fashioned way using the highest quality ingredients available. This way, we can ensure product quality and attention to detail. Contact April MacKinnon at (866) 446-4665 or learn more about Anointment at

About PTPA Media Inc.
PTPA Media provides an objective framework for appraising and promoting new products designed to enrich family living. The company’s mission is to marry innovative companies with discerning consumers, to improve consumer access to quality products and services for their families and homes. Contact Janine Streiter at (905) 738-1447 x240 or for more information visit

Baby Balm is my favourite product to make, it smells great while the certified organic herbs are infusing in certified organic extra virgin olive oil. It is a slow process that is also relaxing in a way – maybe it is the lavender in the herbal infusion that soothes and calms!

If you use cloth diapers – we’ve got your balm! Baby Balm is great for babies no matter how they are diapered but because it does not contain zinc oxide, it is less likely to “plug” the cloth of reusable diapers and cause performance issues. Of course, we still recommend you use a disposable liner with any diaper cream with your cloth diapers – just in case.

Visit one of our retailers today to get your bottle of our award-winning Baby Balm. If you don’t have a local retailer, several of our retailers offer online shopping (look for the little globe symbol on our retailer listing and a web link). Last but not least, you can also order directly from Anointment via our new and improved website. We’re still tweaking, so please excuse some construction dust, but it is available!

I can’t tell you how thrilled we are at Anointment to have Baby Balm achieve the PTPA Seal of Approval. We’ve been hearing great stories for years about how Baby Balm has helped families with a variety of rashes, cuts, bruises, abrasions, irritations and bug bites – we’re hoping to let our “well kept secret” out of the bag now. Help us spread the word – we’d love to hear your Baby Balm stories!