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Hubba.com has been a resource we have been using for nearly two years to connect with other retailers, makers and market influences. April MacKinnon, owner of Anointment was recently interviewed by their staff on what inspires her and how to bring natural marketing to the mainstream. Be sure to read the full article for tricks and tips on authentic branding over at hubba.com. Some highlights:
Image is everything. Products in this category tend to have an especially limited amount of room to play with when it comes to the visual cues consumers will respond to – natural brands tend to be pigeonholed into a very specific style of design. April however draws her inspiration from somewhere closer to home.
“I continually draw inspiration from where I live in New Brunswick. My family has over 250 years of roots [here],” April explains. “The landscape is incredibly beautiful and the marshes were once dotted with English-style barns. That’s why you see a lot of wood tones in Anointment labels. [We] live in a Victorian farmhouse – the door knobs are pressed with incredible designs that became the inspiration for the patterns on the New Mom & Baby product packaging. Everything about the Anointment branding comes very close to home for me.”
Trade Show & Retail Displays
April impresses offline just as much as she does on our computer screens. Our very own @RetailPhil still remembers being wowed by an Anointment display from the first trade show he attended for Hubba years ago!
While building displays for larger retailers, April is sure to stay creative. “I try to make it easy to translate how it would look on store shelves. I have used lots of props like antique fish and blueberry boxes, old books, vintage shelving. And I try to elevate products closer to eye height.”