New Year — New Mom: gifts to help soothe and heal the mothers in your life!

New parenthood is magical and beautiful — and also incredibly challenging. It is a time of transformation, joy, and deep love that inexorably comes with exhaustion and physical recovery. As a mother, I lovingly pass my knowledge, born from my experiences and needs, to help you or your loved ones ease into the changes and challenges of pregnancy and postpartum. Please join the conversation during my Facebook Live broadcast on Thursday, November 24th at 3pm AST.


  1. Itchy Skin: Especially with a first pregnancy, your belly may get itchy as it stretches. Staying moisturized helps tremendously! Our Belly Butter is specifically designed for this change with highly moisturizing Shea and cocoa butters.
  2. Perineal Massage: Studies show that perineal massage 1 or 2 times a week after 35 weeks of pregnancy can reduce spontaneous tearing and the need for episiotomy in nulliparous (a person who has never previously given birth) births and lessen perineal pain postpartum. Push Perineum/Bottom Balm is the perfect lubricant for perineal massage.
  3. Peri Bottle: Peeing postpartum is no joke. Make a tea with our Postpartum Bath Herbs to put in your peri bottle: spray while peeing postpartum to ease discomfort.
  4. Sore Nipples: Nipples can become tender even with a perfect latch. Our Nipple Butter is designed to relieve irritation and protect your delicate skin from soreness and cracking.

I believe that by supporting your physical needs during pregnancy and recovery in postpartum, you are allowing yourself space to process the changes you are undergoing. I consider Push Balm, Postpartum Bath Herbs, and Nipple Butter some of the most helpful tools for any new mother, helping cultivate self-care throughout pregnancy and recover naturally postpartum. All three are found together in our Postpartum Recovery Kit — THE best gift for any new mother in your life!


Our vegan Nipple Butter combines the soothing extracts of organic marshmallow root, calendula, and Shea butter. It is gentle enough for use on sore, cracked nipples, and is safe for ingestion.

How To Use: Apply as needed to nipples and after each feeding. Rub or massage gently if sensitivity allows. Provides best moisturizing properties when applied to damp skin after a bath or shower.

Read more about our vegan Nipple Butter.


Our Push Perineum/Bottom Balm is a lubricant for perineal massage: developed in partnership with a Naturopathic Doctor and recommended by pelvic floor physiotherapists! This herbal ointment soothes the discomfort caused by perineal swelling, vulvar varicosities, and hemorrhoids, as well as helps to reduce tearing and hasten recovery.

How To Use: Apply as needed with clean hands to the affected area, rub or massage gently if sensitivity allows. Provides best moisturizing properties when applied to damp skin after cleansing.

Read more about the benefits of our Push Perineum/Bottom Balm!


Our Postpartum Bath Herbs contain a blend of sea salt and certified organic herbs traditionally used to soothe the discomforts associated with perineal swelling, hemorrhoids, episiotomy and tearing.

How To Use: Allow to steep in warm water for a calming sitz bath or make a cooled tea to fill a peri bottle. Alternately, soak with cool water or witch hazel lotion and apply directly to the perineum after childbirth.

Read more about the use of our Postpartum Bath Herbs!

Happy Holidays and take good care!

— April

P.S. Please join Anointment’s mailing list to enjoy self-care and skin care tips from our expert team!