Reconnecting with our WHY
At Anointment we originally became known for our incredible handcrafted soap bars. A decade later our focus became our beloved baby care line. Finally, we launched herbal skin care products for postpartum recovery. As we enter our 21st year in business, we’re reconnecting with our WHY: we’re here for the moms.
My passion for supporting moms was born out of my own traumatic birth experience and difficult breastfeeding journey with a preemie. I felt alone, unsupported and it was difficult to find products – in particular, a nipple butter – that would help in my recovery. The first postpartum skin care product at Anointment launched in 2013 and 10 years later we’re putting expecting, new and legendary moms at the centre of our focus.
EXPECTING, NEW, AND LEGENDARY MOMS
I’ve had daily conversations with new and expecting parents for decades. I’ve connected with allied health care professionals on our podcast. What I’ve learned is that not a lot has changed in the culture of expecting moms. We spend our pregnancies learning how to care for our soon-to-arrive baby and our own recovery is an afterthought – a pattern that often continues well after baby arrives.
We’re taking a bold step at changing the culture, using what I’ve learned as a now-legendary mom of adolescents to empower expecting and new moms.
WHAT’S IN IT FOR THE MOMS?
Using traditional herbal knowledge, we’ve harnessed the plant power of our favourite herbs to help support your recovery. Anointment formulations include specific herb blends to soothe swelling, chafing skin and cracked nipples or ease the pain and swelling of hemorrhoids, labial varicose veins, and episiotomy.
One of our favourite herbs for moms at Anointment is Achillea millefolium (yarrow). You may find this humble herb growing in your lawn or garden. It is a powerful hemostatic (stops bleeding), astringent (tightens and constricts tissue), antibiotic and anti-inflammatory. As a fun aside, historians and botanists agree that the herb Greek hero Achilles used to treat his wounded men was Yarrow.
Calendula officinalis is our most used and most highly regarded herb at Anointment for everyone, including moms! Calendula contains high amounts of flavanoids and contributes to cell regeneration. With antifungal properties, Calendula has been used topically to speed up wound recovery and prevent infection since at least the 12th century.
KNOW A NEW MOM OR MOM-TO-BE?
If you are a new mom or mom-to-be, think of us – we’re thinking of you! If you know a new mom or mom-to-be, send them our way and follow us on socials – we’ll be sure to take good care of them!
Know that it’s the biggest compliment you can give to refer a loved one or gift an Anointment product.